Effects of Media in Our Indian Society

 



By  JOBIN K ISSAC

The word ‘media’ is derived from the word medium, signifying mode or carrier. Media is intended to reach and address a large target group or audience. The word was first used in respect of books and newspapers i.e. print media and with the advent of technology, media now encompasses television, movies, radio and internet. In today’s world, media becomes as essential as our daily needs. Media of today is playing an outstanding role in creating and shaping of public opinion and strengthening of society. Media is the sword arm of Democracy, Media acts as watchdog to protect public interest against malpractice and create public awareness in this era of liberalization, privatization and globalization (LPG) the world has reached our drawing room thanks to media, without media, the news of government schemes and benefits would have never reached the target audience. Media is a double edge sword which creates awareness and encourages people to act in a progressive manner in Indian Society, it can be in the form of TV, News channels, Newspapers, Radio, journals, magazines and most internet which are increasing at leaps and bounds. In present scenario, media is proved to be the basic foundation for development of society all over the world, more importantly this is very true in the context of bigger democracy like India. The Media plays a constructive role in today’s society in increasing public awareness, and collects the views and information, and attitudes towards certain issues; media is the most powerful tool of communication in emerging world and increase the awareness in the real stage of society. People watch on television, listen on radio, read to the books, magazines and the newspaper, everywhere we collect the information and some knowledge, and a part of this media has to present very responsible role in our society. Media defined as communication channels through which news, entertainment, education, data or promotional messages are disseminated. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, Radio, Billboards, direct mail, telephone, fax, and internet. Simultaneously, Media is also considered as a mirror of the society. The main objective of it is to inform, educate and entertain the people. Now-a-days, media has solely become the voice of some political parties. We must not forget the fact that there are some honest communication forms also. These forms often put their lives at risk to inform us about an event or activity. These events/activities may be in the form of a terrorist attack, natural disaster and sting operation to eradicate the social evil, viz. corruption and/or other crime related news. Thus, these forms result in creating awareness amongst the society


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