About convergence of mass media


Author:ZhangJiahui(Lucas)

As the main carrier of cultural inheritance, mass media has a huge political impact on the public and society. Cultural convergence refers to the fact that people have a certain degree of similarity or identity in cultural values and aesthetics under the influence of certain ideas, so that culture has the same characteristics in a certain period of time and in a certain region. For example, which of the several experiences of ideological emancipation in China after the Cultural Revolution did not start from the media debate? An article "Practice is the only criterion for testing truth" triggered a big discussion on the standard of truth nationwide, which made the people of the whole country understand a basic philosophical problem that has been misled for a long time. Practice is a touchstone to test truth, not any leader or leader himself.

The mass media has promoted the formation of fashion and the public's recognition of fashion culture. Fashion is an extremely important part of contemporary culture. The rapid transmission of fashion information by the mass media and the promotion of the public's recognition of fashion culture, food, clothing, entertainment and other cultural surface things are widely popular and almost synchronized, and deep-rooted things such as ideas and values must also converge. Twenty years ago, most people in China avoided flared trousers, long hair, miniskirts, three-point styles, pop songs and other phenomena. At that time, the media almost overwhelmingly denounced it as strange clothes, vulgar clothes, etc., but today people think it is fashionable.

Contemporary cultural hotspots with the strong participation of the media are continuous. CCTV reported the live broadcast of Sanxingdui on-site archaeology, which made archaeology, which has been marginalized, a hot topic for a while, aroused the attention and attention of the people of the whole country to cultural relics and archaeology, made people understand some problems that they didn't know in the past and wanted to know, and what a "coffin" was and what a "tomb". For example, as long as the media pays too much attention to what and focuses on, it can become a hot spot in society. For example, Qian Zhongshu is a master of Sinology who lives in a simple place. He never promotes himself or accepts others' publicity about him. Therefore, Chinese people have not known or forgotten this master for a long time. But I don't know when the media remembered his novel Siege. After a burst of speculation, Mr. Qian actually became a popular new star. Therefore, "Weicheng" became popular and Qian Zhongshu became popular, so more people paid attention to him, and his "Tong Cone" became popular. Although everyone couldn't understand it, it became a masterpiece.

Cultural development is unnatural, and culture has its own laws of development. In the past when the mass media was still very weak, the development of culture has been slow and gradual, but today, when the mass media is highly developed, it is completely different. Culture seems to be controlled by the media. Which culture should be developed and which culture cannot be developed is up to the media, and it is up to its attention and dissemination.

 


I agree with Henry Jenkins." The old media will never die. The media will not die, but the delivery technology embedded in it will change, that is to say, the content, audience and his social status will change, but the media itself will continue to play its due role in the media ecosystem and grow corresponding social and cultural practices, so media integration cannot be simply equated with new The media replaced the old media. Change highlights the technical level and also plays a role in the cultural level, and the latter plays an important role in the process of media integration as a change in the field of conceptual values. Future integration will not be orderly and thorough integration, but a chaotic and fragmentary integration process. If the perspective of political economy and cultural research is combined to capture the contradiction between media production and consumption, previous researchers have highlighted the resistance of the audience. However, in the era of integration, audiences or consumers can actually achieve their voice and media status in a way of cooperation with media productivity and tactics, most of which are manifested in a kind of collective wisdom.

Comments

Post a Comment

Popular posts from this blog

The role of journalism In the development growth and decline of cultural phenomena

Image
By Zeinab Hassan       For years, it has been described how the digital revolution is undermining the importance of the media. But only recently have these effects become practically tangible and invisible. The classical media have lost their monopoly in many ways, their role as gatekeeper. They are no longer the only ones sending information to a large-scale audience - now everyone can post news. The media is no longer alone in controlling what information goes to the general public - everyone can get information from a wide variety of sources.    Journalists are no longer even the only ones who solely determine what news is important and widespread - this is what the algorithms of companies like Google or Facebook are now doing.    And as if the loss of meaning, power, and influence weren't bad enough. There is still a loss of income and hence resources for the production of high quality journalism that could prove that they are unique or irreplaceab...
Read more

Print media VS broadcast media

Image
By: Yara Hasan. In the field of journalism, the traditional media comprises print media and broadcast media   What are they? What are the similarities and differences? Let’s see.   Print media The phrase ‘print media’  is self-explanatory. Around 14-15 AD, it came into being. The printed press was invented by Johannes Guten Berg in Germany. Further, between 1605-1620 AD, newspapers originated.   Even in this age of globalization, newspapers are the most important medium of spreading news and information. Newspapers are termed as ‘democratizing medium.’ This is because it publishes the issues in an unbiased manner. It does not inculcate prejudice for the formation of one’s understanding     Broadcast media Television and radio are the traditional forms of media that fall into the category of broadcast media. It has the capacity of reaching a wider audience. It is the most powerful version of the media. It is so because television is an audiovisual medium. Th...
Read more

USA vs. RUSSIA: Information digital age, opportunities and challenges in the new socio-cultural world for media stakeholders

Image
By:   Bernarda Vasquez   |   Said El Marda   |   Yara Hasan   |   Papiya Mondal —---- Media has received the status of being the 4th pillar of democracy. Any government needs the judiciary, executive and legislative powers to run side by side with the media. However in some cases the media can get a lot of power and influence the population since they control the information. Both the US and Russian media have been accused of this action, but from different perspectives. Below will be an overview of the operation of the media industry and its stakeholders in each country, as well as its challenges and opportunities in the new digital era. USA Media Overview and Stakeholders:   The media in the United States is decentralized, most media are privately owned and only a few states have some regional public media. Content is mostly presented in English and in some cases and unfortunately, in lower quality in Spanish despite the fact that 13% of its pop...
Read more